Tidal has undergone a massive transformation after having a rocky start in the beginning. Kanye West’s recent album alone added close to a million new members since it was released last year. It is rumored that the recent change in fortune can be attributed to a person known as Desiree Perez. Perez runs Roc Nation Sports and has been a trusted associate of Jay-Z for the past two decades.
Desiree Perez runs SC Enterprises with Juan Perez who is her husband. She has a reputation for being a tough negotiator and a numbers person. Perez is considered to be a part of the “Hova Circle” which runs Roc Nation and all its subsidiaries. Tidal changed its tact to focus on younger consumers in the competitive music streaming industry. The company has also chosen to concentrate on promoting emerging artists, live performances, and new releases as opposed to pursuing many options. This focus has worked out for them because things are starting to look up. Read more about Desiree, follow her on tumblr.com.
Perez has come out with guns blazing to show that Tidal should not be overlooked considering the many music streaming services. Perez helped Tidal artists to negotiate million dollar contracts. This is what has helped the service to retain its talented catalog of musicians. She has shined in this role and has contributed to fill a huge gap in the business. It is said that she was responsible for Rihanna’s deal with Samsung and Beyoncé’s formation stadium tour. Her many years of experience have helped her to come up with strategies to improve the image of the company.
There was a time that Tidal was considered to be a failing business, but it is a force to be reckoned with today due to Desiree Perez’s efforts. Perez was a producer of Change, The LifeParticle Effect, and On the Run Tour. More Updates from Perez on crunchbase.com.