My favorite Eos lip balm flavors

Eos, also known as Evolution of Smooth make the greatest lip balm on the market today. With so many flavors to choose from, you can build up quite a collection in no time. The best flavors for summer include passion fruit, strawberry sorbet, blueberry acai, summer fruit, sweet mint, and honeysuckle honeydew, click this very helpful link. Not only will your lips taste delicious, but they will also be protected from the elements. The lip balm is packed with great ingredients that will make your lips soft, smooth, and protected from the harmful UV rays of the sun. Some of the great ingredients include jojoba oil, shea butter, and vitamin E. It is also important to note that Eos lip balms are paraben, gluten, and petroleum free. Tested by dermatologists and highly recommended for producing a soft, beautiful smile, Eos is a favorite among men and women alike. No matter what age you are, you are sure to enjoy using Eos.

Lastly, be on the lookout for limited edition flavors and packs of Eos! Every season, there is a new limited edition flavor which typically comes in a 2 pack, see also for more cool articles. The spring 2017 flavor of soft cucumber melon was simply divine and cost just $6.58 as a 2 pack! Shop now here at!

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Demi Lovato Joins Fabletics to Launch Limited Edition Capsule Collection Inspired by Her

Fabletics is a brand that is well-known in the fitness and fashion world and is one of the top athleisure brands in the market today. The company serves globally and has a unique collection of fitness clothing that is comfortable, fashionable, and stylish. Fabletics is co-owned by Kate Hudson, who is a world-renowned Hollywood actress and an Emmy award winner as well. Kate Hudson’s association with Fabletics has helped the company tremendously to gain the momentum it needs to get an edge over its competition. The market for the athleisure market is already increasing rapidly and is expected to reach close to $100 billion in the next few years globally.


Fabletics relies highly on data to create and modify its business, sales, and marketing strategy, and a company that knows how the athleisure marketing is picking up would never allow a dull moment to seep into its business model. It is for this reason, Fabletics recently signed up with another Hollywood celebrity, a famous singer, songwriter, and actress, Demi Lovato. Demi Lovato is a huge sensation among the young and middle-aged audience, and she has been active in the social media for many months showing her workout, figure, and fitness level. It is what inspired Fabletics to team up with Demi Lovato to come up with a new limited edition capsule collection that would be designed as per the preferences of Demi Lovato and inspired by her.


Demi Lovato is an inspirational figure for many women, not only because she is good looking, have a toned athletic body, or is a celebrity, but because she has faced the same challenges in life that most people can relate to. She has come out in the open about her strained relationship with her late father, and how she suffered from depression after her parents’ separation. In her professional career as well, she has struggled to get past depression, bullying, came in and out of rehabilitation a couple of times, was suicidal, and more.


However, Demi Lovato came out of all the challenges life threw at her and came out victorious, and it is what is primarily reflected in the limited edition collection of Fabletics inspired by Demi Lovato. She has come a long way from where she started, and Kate Hudson and the team at Fabletics felt that her life journey is as appealing as her friendly yet flamboyant personality. As the customer base of Fabletics primarily considers middle-class women, the achievements of Demi Lovato and her personality sure has the power to break the sales record for Fabletics. Fabletics has always believed in one fact that if customers relate to your brand and products, they will not hesitate to buy.


Fabletics is a young company compared to Amazon that holds over 20 percent market share in the online fashion retail business. However, Fabletics has managed to give its competition a good shake by its existence, because Fabletics continue to eat up from the competitors’ revenue at an alarming pace, and currently does the business of over $250 million annually.

How Fabletics Is Changing the Workout Fashion Industry

In today’s market, it can be hard to get your foot in the fashion industry. This can be especially hard considering Amazon controls 20% of the fashion e-commerce market. People tend to go and try something on in-store and then purchase it online for a cheaper price. That is called showrooming, and Amazon has made it easy to get something for a lower cost, or a cheaper version.


Fabletics has used the practice of showrooming to their advantage by reversing it. Fabletics does not see browsing as a negative thing but rather a positive because of how they started and grew their company. Before creating physical stores, Fabletics thrived in just the online world. Now when people go into one of their stores there’s up to a %50 chance they are already a member and a 25% chance that they will walk out one if they are not. When someone tries something on in-store, it goes into their online shopping cart too. Fabletics does not but emphasize on where the customer buys their product, online or in-store, it’s all a part of their service. Using this model has helped Fabletics to grow into a $250 million business in just three years.


Fabletic’s customers love the unique style of the clothing they get. There are different patterns, fits, and lengths of clothing meaning your workout clothing will never be boring. Whether you want basics or fun patterns, Fabletics has a wide selection that is sure to have something that fits everyone’s personal style. Not only is there a style that will fit everyone’s needs, it also is affordable compared to other brands, and who doesn’t want a more affordable option? Being affordable is something that Fabletic’s prides itself on.


Although Fabletics is affordable, they do not sacrifice quality for it. The leggings have been said to compare to more expensive brands such as Lululemon, which could run you over twice as much for just one single pair of leggings. But with Fabletics you get an entire outfit for almost have that price. Their leggings are not see through and they do not loose their shape after washing. They keep everything smooth and tight and have not had issues with falling down during intense workouts. What more could you want from a legging? They come in varying lengths so if you have a different body height to find pants that fit, don’t worry they have lengths that will work for you. Besides their leggings, they also have tanks and shirts that have been praised for their softness and fit.



If you are in the market for affordable and high-quality workout clothing, give Fabletics a try. They are sure to have something that will fit your needs.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics: Taking On Amazon For Lead In The Fashion Industry

The fashion industry is hard enough to break into when Amazon has current control of 20% of the industry’s ecommerce market. Those statistics make Fabletics’ success in the industry even more astounding. In just three short years, Kate Hudson’s Fabletics has grown into a $250 million business.

Fabletics has zeroed in on the ‘activewear’ movement, using a subscription service to sell clothing to its members. The idea behind Fabletics is easy enough, providing customers with fashion brands that are ambitious while giving them an added convenient membership. This has become an easy, but powerful combination for Fabletics.

Historically speaking, brands that hold high value were typically defined by their prices and quality of the goods they were selling. In recent years however, a shifting in economics has meant that these factors were no longer a guarantee to the brand’s success. Now, factors like exclusive design, brand recognition, last-mile service, and customer experience are becoming more and more important to consumers.

Fabletics’ strategy is paying off, allowing them to open more and more physical stores in addition to the sixteen they have already opened. According to Gregg Throgmartin, General Manager of Fabletics, the company has reimagined consumers’ ideas of a high-value brand. Their membership model allows the company to offer a very personalized service to their members while providing them with trendy fashion at an affordable price.

In true Fabletics fashion, the company even does their physical stores differently. Showrooming has been killing competitors, with shopping browsing offline but purchasing the items cheap somewhere else. Fabletics reversed that model because of their very unique start to the business. The company has turned browsing into a positive instead of a negative.

Their strategy allows them to build relationships with people before they even enter the doors of the physical store. Between 30-50 percent of people who walk in are already members, while an additional 25 percent become members before they leave the store. When a member comes in and tries clothes on, they are also added to their online shopping cart. Fabletics doesn’t pressure a customer to buy in-store versus online. They don’t care how they buy; their retail stores are just another element of their stupendous service.

Fabletics was founded by TechStyle Fashion Group founders Don Ressler and Adam Goldenberg, and also Kate Hudson. The company launched in October of 2013, finding immediate success with its online subscription model.

In 2015, the company launched its first men’s activewear line, named FL2. FL2 was created with Kate Hudson and her brother, Oliver Hudson. In the spring of 2016, Fabletics expanded even further by offering its members swimsuits and dresses.

Fabletics has increased by an average of 35 percent every year since its launch and is currently valued at an estimated $250 million. They use their physical stores to increase membership, stocking their shelves with apparel based on analyses of online trends in the local area. The company opened their very first stores in 2015 in locations like Cincinnati, New Jersey, St. Louis, and Woodland Hills.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on