Demi Lovato Joins Fabletics to Launch Limited Edition Capsule Collection Inspired by Her

Fabletics is a brand that is well-known in the fitness and fashion world and is one of the top athleisure brands in the market today. The company serves globally and has a unique collection of fitness clothing that is comfortable, fashionable, and stylish. Fabletics is co-owned by Kate Hudson, who is a world-renowned Hollywood actress and an Emmy award winner as well. Kate Hudson’s association with Fabletics has helped the company tremendously to gain the momentum it needs to get an edge over its competition. The market for the athleisure market is already increasing rapidly and is expected to reach close to $100 billion in the next few years globally.


Fabletics relies highly on data to create and modify its business, sales, and marketing strategy, and a company that knows how the athleisure marketing is picking up would never allow a dull moment to seep into its business model. It is for this reason, Fabletics recently signed up with another Hollywood celebrity, a famous singer, songwriter, and actress, Demi Lovato. Demi Lovato is a huge sensation among the young and middle-aged audience, and she has been active in the social media for many months showing her workout, figure, and fitness level. It is what inspired Fabletics to team up with Demi Lovato to come up with a new limited edition capsule collection that would be designed as per the preferences of Demi Lovato and inspired by her.


Demi Lovato is an inspirational figure for many women, not only because she is good looking, have a toned athletic body, or is a celebrity, but because she has faced the same challenges in life that most people can relate to. She has come out in the open about her strained relationship with her late father, and how she suffered from depression after her parents’ separation. In her professional career as well, she has struggled to get past depression, bullying, came in and out of rehabilitation a couple of times, was suicidal, and more.


However, Demi Lovato came out of all the challenges life threw at her and came out victorious, and it is what is primarily reflected in the limited edition collection of Fabletics inspired by Demi Lovato. She has come a long way from where she started, and Kate Hudson and the team at Fabletics felt that her life journey is as appealing as her friendly yet flamboyant personality. As the customer base of Fabletics primarily considers middle-class women, the achievements of Demi Lovato and her personality sure has the power to break the sales record for Fabletics. Fabletics has always believed in one fact that if customers relate to your brand and products, they will not hesitate to buy.


Fabletics is a young company compared to Amazon that holds over 20 percent market share in the online fashion retail business. However, Fabletics has managed to give its competition a good shake by its existence, because Fabletics continue to eat up from the competitors’ revenue at an alarming pace, and currently does the business of over $250 million annually.

Nihiwatu Resort, Chris Burch’s’ Home Away from Home Resort

Voted as the best hotel in the world by Travel + Leisure in 2006, Nihiwatu is definitely the place to be. The five-star luxury resort rests on the western coast of Sumba, a remote island in Indonesia. Formerly a beach hostel, it was bought by hotelier James McBride and fashion mogul Christopher Burch in 2012 and then renovated to be the present spectacular luxury resort.

Features of Nihiwatu Resort

The resort has been built to be a state of the art beach hotel and one of its kind. It has 27 private villas with plunge pools. Two, two-storey houses have been built on the resort connected by a bamboo ridge with a bedroom, a bathroom and a balcony each. The main one has a living room and a private infinity pool.

Chris Burch has a private home in the resort baptized as Raja Mendaka. The home is available to guests and has a main house with four additional villas. It has a plunge pool with views over Nihi Beach and the Indian Ocean.

Notable features include:

  • A large area for indoor-outdoor entertaining.
  • Traditional Sumbanese local wood, antiques, and Ikat prints
  • A beach spa. (Treatments can be done in own room upon request)
  • Wellness center offering daily group yoga sessions. Tailored private classes are also available upon request
  • Surfing and surfing lessons.
  • Horse riding stables equipped with a team of guides on horseback-riding trips.


A one-bedroom villa ranges from $ 750 a night in the low season. Raja Mendaka costs up to $ 14,000 a night in the high season.

About Owner, Chris Burch

Christopher Burch, a fashion guru and successful entrepreneur, is the founder and CEO of Burch Creative Capital. He has founded and co-founded many internationally recognized brands such as Tory Burch and C. Wonder. He has also invested in several other brands and portrays a diverse business background in industries ranging from fashion, technology and real estate.  Head over to to read additional articles.

As an undergraduate student at Ithaca College, Chis Burch began his career where he joined efforts with his brother Bob in selling Eagles Eye Apparel. With about 40 years of experience, he has made major contributions to the rise of multiple companies and is a former board member of many such companies such as The Continuum Group and Guggenheim Capital among others.  Check for more.

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Credited to his experience and skills in entrepreneurship, his company supports several other brands both lifestyle and consumer through a diverse investment portfolio. Nihiwatu Resort is one of Burch’s many achievements in the portfolio.

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